Or, maybe you’re like me and you wake up feeling fresh and full of creativity that can be quickly squashed at the mere glance at your inbox. You may get a creative surge once everyone else has gone to bed and you have zero distractions. We all work in different cycles and rhythms. Step 1: Identify Your Most Creative Time of The Day So be sure to subscribe here so you don’t miss a single video from me!Īlright, now let’s get into the good stuff shall we? Here are my 7 steps to getting in the zone! Then, I’ll revisit what I wrote another day with my copy editor left brain activated and layer on all the marketing tactics and components of a compelling offer, all of which I cover on my YouTube Channel… Great copywriting skills require BOTH sides of the brain.įirst, I start in creative flow, the right side of my brain, and let myself think in ink, without any rules or critique. This is why I always write copy in more than one sitting. It allows me to stay creative without overthinking or over-analyzing what I’m doing. There’s no doubt that when I’m in copywriting flow – every word I write is fun. In positive psychology, a flow state is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity (thanks Wikipedia).Īnd there’s a really great book called FLOW by Author and Psychology Prof, Mihaly Csikszentmihalyi that I recommend you get your hands on that dives deeper into this subject.
Truth is, one of the hardest skills to master as a writer is being able to tap into flow state (or what many refer to as “being in the zone”) on demand… If this has happened to you, give me a comment below because you are NOT alone…Īnd I’ll do my best to help you get your flow back!! No flow, no dough if you catch my drift… and don’t even get me started on writer’s block! There have been countless times I’ve sat down at my laptop to crank out some creative masterpiece and……… A question I get from a lot of creatives, especially writers is… “how do you get into creative flow?”īecause, let’s get real – finding flow is absolutely critical if you’re a copywriter. Hey guys, in this post I’m going to let you in on a little behind-the-scenes action on my secret copywriting process.
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